Lead Ads are the best solution to gather potential customers across LinkedIn. Lead ads offer prospects the possibility to express their interest in a service, product or event by filling out a form. The form will be completed with the requested information and then it...
Facebook Advertising is arguably the second biggest online advertising platform behind Google. With the use of Facebook’s accurate and extensive data resources, you can reach your target audience and convert them at a sustainable CPA. Take a look at some the key reason why your business...
Google Ads Keyword Planner Budgets: For those of you who are familiar with using the Google Ads (formerly AdWords) keyword planner tool. You may have noticed that the ability to add a daily budget to the keyword Performance forecast is now missing from within the new...
Trying to sell your products online can be incredibly easy or incredibly difficult, depending on your knowledge of what needs to be done. Online advertising, while cheaper than conventional advertising, is still not a cheap commodity in itself and a good seller should be aware...
Facebook recently launched a new feature for its advertising platform: Campaign Planner. As the name states, this new tool empowers brands to plan their Facebook campaigns, predict reach, frequency and much more… Exciting, eh? Campaign planner offers three key features It predicts estimated reach and frequency of your...
Nothing is more expensive than missed opportunity. It’s well-known that Facebook is one of the most powerful marketing platforms. If you don’t have a Facebook page for your business, it’s as if you’ve cut all your landlines, thrown your mobile away and closed your office, basically...
It’s always been a source of frustration when you can have an AdWords advert in a top position, say 1 or 2, and the ads below are showing a more robust set of extensions. Not only is this frustrating for advertisers, but it also ruins the...
In late February 2016, Google removed (with minimal warning!) the right hand ads on it’s desktop SERPs. (http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997). Google replaced the right hand adverts with a new four-pack of ads at the top of the SERP, and up to another four at the bottom – well...
Users of AdWords should know that you can view the actual search queries that triggered your ads using the Keyword Details menu. The report can throw up some interesting results. One of the more frequent questions we get from our prospective clients is “What the heck...
In the last few months, Google has released a suite of fascinating new features around attribution modelling, including the ability to look at first and last click, time delayed attribution; as well as some interesting custom attribution modelling. In short, the new features allow you to give credit where credit is...