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    Social Media Marketing

    Results from a Maple Forest ecommerce client - META Ads

     

    We will explore the most effective social media advertising platforms tailored to your business, identifying those with the greatest potential for scalable growth and outlining realistic timelines to meet your objectives. 

    Our strategic approach to Social Media marketing allows you to select and focus on one platform at a time, which adapts to your needs and growth pace.

    Facebook and Instagram META Ads 

    Facebook and Instagram META Ads provide an unmatched opportunity to connect with your ideal customers across two of the most popular social platforms.

    Through powerful audience targeting and creative ad formats, your brand can engage, inspire, and convert—right where your customers spend their time.

    At Maple Forest, our META Ads experts design and manage campaigns that attract the right audience, drive measurable results, and elevate your business above the competition. With strategic implementation and continuous optimisation, you’ll capture attention, build loyal communities, and achieve real business growth through every ad placement.

    We use Carousel ads on Meta to allow us to showcase a wide range of your products in a single, highly engaging advert, helping to grow your sales and average order value. By connecting your product catalogue to Meta and using advanced audience targeting, we dynamically pull in the most relevant items and arrange them into swipeable cards that highlight bestsellers, new arrivals or specific collections.

    We build Reels and Story campaigns to dominate the mobile screen, and to put your brand in front of the right people at every stage of the funnel, from first touch through to conversion. Using mobile‑first vertical video, strong hooks in the first seconds and clear on-screen calls-to-action, we create thumb‑stopping creatives that feel native to Instagram and Facebook while still being engineered to drive clicks, leads and sales.

    We create and manage high-impact video ads across Social Media platforms to help your business scale with confidence. Our approach blends your brand story or core product features with strategic targeting, ensuring each video captures aattention, communicates value quickly, and drives the required actions. 

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    LinkedIn Ads 

    LinkedIn Ads is the essential channel for B2B marketers who need to move beyond high-level metrics and directly engage key decision makers.

    Unlike other platforms, LinkedIn offers unparalleled access to laser-target professionals by job title, industry, and company size with surgical precision.

    By leveraging formats like Lead Gen Forms and highly engaging Sponsored Content, businesses can effectively cut through the noise, build authority through thought leadership, and drive a higher volume of genuinely sales-qualified leads.

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    TikTok Ads 

    TikTok Ads is a game-changer for brands looking to connect with a vibrant, engaged audience through creative and authentic video content.

    With its unique algorithm and highly shareable format, TikTok allows businesses to rapidly build brand awareness, spark viral engagement, and drive meaningful conversions.

    At Maple Forest, we harness TikTok’s dynamic ad formats and data-driven targeting to craft campaigns that resonate with your audience and fuel business growth. Whether you’re aiming to inspire, entertain, or convert, TikTok ads offer a fresh and powerful opportunity to stand out in today’s fast-paced digital landscape.

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    Our Step-By-Step Approach

    01
    Competitor Research

    We enjoy learning about your business and it’s intricacies.  Taking the time to also review and learn about your competitors is key to your business’s success online. We will research and identify your closest competitors as well as the industry leading brands that influence your target market, as this can be a fundamental basis and strategy when building your brand and carving out your specific niche.

    02
    Interest & Behavioural Targeting

    This is the fundamental strategy for maximising your marketing spend. We move beyond basic demographics to precisely pinpoint individuals based on their specific interests and purchase intent. We identify prospects who are in the discovery, evaluation, and decision-making stages. By knowing where and how to reach your ideal audiences with tailored messaging, we ensure your outreach is always relevant, leading to significantly higher conversion rates.

    03
    Campaign Creation & Optimisation

    Once the approach and marketing strategy has been formalised, we will build the advertising campaigns across the agreed, most relevant channels, be it Facebook, Instagram, LinkedIn Ads, or a combination of multiple channels. We firmly believe that the optimisation of all marketing campaigns should be data-led and based on the results that we’re receiving and the targets that we’ve agreed upon, which could include your ROAS objectives. 

    04
    Ongoing Best Pratice Consultancy

    Every step of the way it’s important that we set benchmarks and goals that can be assessed daily, weekly, monthly & quarterly. In fact as each project is unique it really will depend on your agreed business objectives as to the reporting frequency that you require Performance Reports. Metrics such as reach, impressions, visitors to the website, transactions, sales revenue and lead conversions need to be compiled and clearly presented in a way that enables and educates the reader.

    05
    Performance Monitoring

    Best practise is sometimes overused by marketers, but there’s definitely something to be said for following and adhering to the principle rules of the channels that we’re marketing your business on. We all want the best results, so making sure that we’re putting the best foot forward is very important. Metrics such as Quality Score, Reach, Relevance will hugely influence the performance of a campaign. We will work through the detail.

    06
    Conversion Rate Optimisation

    With over a decade of online marketing experience, it’s of no surprise that we’re able to review your website’s, look, feel and functionality, to provide strategic tweaks that will assist with the flow, navigation and the all important sales. We have a list of checks that we perform which could include A/B testing of pages, checkout initiation testing, contact form testing as well as reviewing the general layout of your website pages.

    07
    Budget Management

    Working within budget is compulsory and something we take very seriously, our mantra remains we treat all client budgets as our own, this way it keeps us focused on making every pound count. We also understand the importance of re-allocating budget to best performing campaigns or products and allocating budgets across the best marketing channels accordingly, based on the performance results. A good return on advertising spend is fundamental to your business growth.

    08
    Full Analytics Insight

    We simply love detail. We read and interpret marketing dashboards for the relevant channels that we market through. It’s all about the metrics that matter and we never shy away from the numbers, pivot tables or charts. An important insights tool that we use is Google Analytics. Here we can gain visibility of  how all visitors are engaging with your website, where they are, who they are, what they like/dislike and what they purchase.  More data, more insights, there’s so much information available if you know where to look.

    Frequently Asked Questions

    As a specialist agency, we bring dedicated expertise and a focus you won't find with an in-house team trying to juggle multiple marketing roles. Managing a high-performing PPC account requires constant monitoring and adjustment would be a significant drain on a marketing manager or business owner's time.

    We don't have an upfront fee for PPC management primarily because we operate on a client-centric, value-based approach and need to fully understand the strategic scope before committing to a price. The true cost of effective PPC management is entirely dependent on the complexity and ambition of your project. We cannot accurately quote a fee without a thorough discovery phase.

    We use a data-led approach, requiring an initial 3-month agreement to establish a solid foundation. This period allows time for in-depth research, strategy development, and the launch of initial campaigns, ensuring the project has the necessary runway to generate meaningful, data-driven results. Following this startup phase, the agreement transitions to a 30-day rolling contract, guaranteeing that we remain motivated to deliver consistent, high-quality performance month-to-month