The Facebook Conversions API is an API in response to Apples IOS14 Update that allows marketers to send conversion events from CMS servers directly to Facebook event manager. These server events are linked to the pixel and capture a duplicate event in order to cross...
It is becoming increasingly important to engage with your customers where they are spending their time, on Facebook, Instagram, LinkedIn, Pinterest, Google, Youtube, Tiktok, Snapchat and more. Improve your social media. One of the best ways for small businesses to engage with and find new customers...
The iOS14 Update “Apple has announced changes with the iOS 14 update that will impact how Facebook receives and processes events from tools like the Facebook SDK and Facebook pixel. Facebook has replaced the existing account attribution window with a new ad set attribution setting that...
Everybody knows how frustrating it is to look at Facebook Ads Manager and see that your Ads are not delivering. Especially if you’ve spent time with the creatives and ad copy, making sure you’re targeting the right people and you’re still not seeing enough leads,...
The Tag Manager allows people to quickly and easily update tracking codes and related code fragments collectively known as "tags" on their website. Once the Tag Manager web snippet has been added, marketers can configure and deploy their tag configurations from a web-based user interface...
Ever since data has existed, every advertiser or business owner has used it to target the most relevant audiences with their TV commercials, online & offline banners. Now thanks to Social Media, especially Facebook & Instagram advertising, there is more customer data for available about...
After all the changes and ups and downs that Social Media Platforms have been through in 2018, we expect that in 2019 there will be lots of challenges for marketers who advertise on them. There is a lot to say but I will summarize a...