Initially Ecoliving hadn’t used Facebook Ads before, but Maple Forest saw the opportunity to expand beyond the Google Ads services that we were providing for them, as the B2B lead numbers as well as the Ecommerce Sales revenue was significantly starting to increase Ecoliving’s return on advertising spend was consistent and scalable.
Our Facebook Ads strategy was to generate as many B2B leads as we could to the EcoLiving website, based on the performance data and client profiling that Maple Forest had amassed while running Google PPC Ads.
The leads that had signed up for wholesaler accounts would then go onto to purchase stock supplies, and this is where the ecommerce aspect of our marketing push really took hold, as a typical wholesale checkout basket value was well into three figures.
As it was a fresh account, our initial target CPA was maximum of £15.00, with a starting average of 3 – 5 business leads per Day.