Upon the start of Maple Forest’s management, Caspian Pets had one shopping campaign running which would generate a good number of sales, but did not have structure and operated on a budget that was four times higher than the client could sustain. Various aspects of the account required streamlining to produce higher quality sales at a lower monthly cost.

Our goal for Caspian Pets was to significantly reduce the budget to an acceptable level for the client, whilst still maintaining a high number of sales with a return on ad spend of 500% or more.

By streamlining the shopping campaigns and supplementing it with search campaigns and display remarketing enabled Maple Forest to significantly reduce the daily spend as requested by Caspian Pets, whilst maintaining a low cost per conversion and high return on ad spend.