We enjoy learning about your business and it’s intricacies. Taking the time to also review and learn about your competitors is key to your business’s success online. We will research and identify your closest competitors as well as the industry leading brands that influence your target market, as this can be a fundamental basis and strategy when building your brand and carving out your specific niche.
Once the approach and marketing strategy have been formalised, we will build the advertising campaigns across the agreed, most relevant channels, be it Google Search, Paid Social Facebook adverts, or a combination of multiple channels. We firmly believe that the optimisation of all marketing campaigns should be data-led and based on the results that we’re receiving and the targets that we’ve agreed upon, which could include ROI, ROAS or CPA.
Best practise is sometimes overused by marketers, but there’s definitely something to be said for following and adhering to the principle rules of the channels that we’re marketing your business on. We all want the best results, so making sure that we’re putting the best foot forward is very important. Metrics such as Quality Score, Reach, Relevance will hugely influence the performance of a campaign. We love working through the detail.
Every step of the way it’s important that we set benchmarks and goals that can be assessed daily, weekly, monthly & quarterly. In fact as each project is unique it really will depend on your agreed business objectives as to the reporting frequency that you require Performance Reports. Metrics such as reach, impressions, visitors to the website, transactions, sales revenue and lead conversions need to be compiled and clearly presented in a way that enables and educates the reader.
With over a decade of online marketing experience, it’s of no surprise that we’re able to review your website’s, look, feel and functionality, to provide strategic tweaks that will assist with the flow, navigation and the all important sales. We have a list of checks that we perform which could include A/B testing of pages, checkout initiation testing, contact form testing as well as reviewing the general layout of your website pages.
Working within budget is compulsory and something we take very seriously, our mantra remains we treat all client budgets as our own, this way it keeps us focused on making every pound count. We also understand the importance of re-allocating budget to best performing campaigns or products and allocating budgets across the best marketing channels accordingly, based on the performance results. A good return on advertising spend is fundamental to your business growth.
We simply love detail. We read and interpret marketing dashboards for the relevant channels that we market through. It’s all about the metrics that matter and we never shy away from the numbers, pivot tables or charts. An important insights tool that we use is Google Analytics. Here we can gain full visibility of how all visitors are engaging with your website, where they are, who they are, what they like/dislike and what they purchase. More data, more insights, there’s so much information available if you know where to look.
Once you’ve cornered your local and national markets, there may be further opportunities to scale overseas, or you may be already doing this. Targeting new geographic locations is as easy as flipping a switch, but without a robust strategy, you are likely to be wasting your money. We make it our job to allocate a sensible budget, test new markets, review findings and build suitable campaigns that can deliver the return you require and scale.