The Perfect Smile had been running for Facebook Ads for a number of years getting results but the CPA was not sustainable. Website tracking was a major issue as the pixel had not been set up correctly. Getting this fixed was a priority.
Our immediate goal was to get accurate website tracking in place, in order to collects lead data from the traffic on the site.
Our main objective was to significantly reduce the CPA as requested from “The Perfect Smile”. A CPA goal of £30 [month] & under would be our target for all future campaigns.
We also had to ensure the quality of the leads were sufficient and relevant to TPS.