First we had to create and associate the Facebook Pixel on Sannib London’s website; implementing the correct pixel codes on the correct checkpoints of his site. We tested each pixel via the Facebook Pixel helper to troubleshoot any issues with matching the products.
Using Facebook’s partner integrations we were also able to upload all of Sannib’s products on his website and associate them to the Facebook Pixel. This allowed us to retarget previous users with more specific ads.
After talking to Sannib and understanding his business and target market we were able to create an audience of users interested in Islamic art and who have a luxury lifestyle in the Middle East & Europe.
We started optimising campaigns for a the larger sales funnel by optimising the campaigns for “View Content” to achieve targeted users views to Sannib’s artwork. Once we start seeing targeted traffic to the site & product pages we optimised active campaigns for the next part of the funnel; “Add To Cart”.
Again once we saw there was a consistent flow of “Add to Cart” events occurring for the campaign, we optimised for “Initiate Checkout”. At this point of the optimisation we started seeing more lucrative and consistent sales for Sannib.
After we felt comfortable in the number of sales we were achieving over 7-days we finally optimised our main campaign for Purchases. Optimising for purchases has dramatically increased the conversion rate of the account and produced consistent sales revenue.
We went on to start creating Lookalike Audiences based on sales results. The clear winner was the performance of lookalike users who had purchased from Sannib previously, and who we targted through both his “Customer List” & “the Facebook Pixel”.