Accessing new Analytics Attribution Modelling

Accessing new Analytics Attribution Modelling

In the last few months, Google has released a suite of fascinating new features around attribution modelling, including the ability to look at first and last click, time delayed attribution; as well as some interesting custom attribution modelling.

In short, the new features allow you to give credit where credit is due in your digital marketing in ways that weren’t possible before.

More from the big G itself here:

http://analytics.blogspot.com/2012/11/attribution-webinar-recap-making.html

And here:

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1662518

And a wonderful screencast from PPC hero here:

http://www.ppchero.com/how-to-use-attribution-modeling-in-google-analytics/

What Google doesn’t tell you is that these features aren’t available to everyone just yet.  It’s not quite a beta, but accessing the features does require getting Whitelisted to use them.

How to access the Analytics Attribution Modelling Whitelist

You can sign up for access by putting your site details forwards onto the Analytics Attribution Modelling Whitelist.  To access the whitelist, you’ll need to use this Google Document and enter your details.

You’ll need at least:

• Name
• Company
• Google Account Manager (we’ve been using our name for our clients)
• Email address
• Your Analytics UA account number
• A brief overview of why you need access to the features

So far, we’ve had a 100% success rate getting our requests whitelisted – very large and very small. However, it has taken a little over 48 hours.

Good luck!