Introduction

Change My Life Birmingham Hair Replacements is a hair replacement business operating in the West Midlands. The target market of CML are people who are currently suffering from hair loss or balding and would like to improve their hair and confidence via a hair replacement system. This audience is comprised of Men between the ages of 20 to 45.

Challenges

Our Strategy

CML has no website so we had to use Lead forms to generate leads from Facebook & Instagram. Lead forms captures user information directly on the social media platforms. We made the lead form purposely shorter to increase the amount of leads while making sure the people who were signing up to the form were qualified by using a confirmation page

When building the Lead Generation campaigns we used Facebook’s specific interest targeting we was able find users who have a direct interest in solving the hair loss problem.In addition to interests targeting we used radius targeting to make sure the ads were only reaching the relevant people in the Midlands.

Using customer testimonials and before & after videos we managed to reduce the CPA by 50% and maintained a 2% CTR. We found that the before and after video highlighted what the treatment can do and improve the performance of the campaigns.

Being a new business in the area it was important to build the brand and create a welcoming Facebook Page to allow users within Birmingham to congregate.

Results