CML was a newly created business and didn’t have much of a following or any existing customer meaning we had to start the campaigns from scratch. We had to identify what age groups have the most demand for hair loss treatment and which age group respond best to our ads.
As CML was a newly created business they had no website in place so the campaign we had to choose from was quite limiting.
Growing the presence of the brand in the surrounding area was also important for us to get the business noticed among the locals. Since there is only one location in Birmingham we decided to focus the majority of the budget there.