Introduction

UK Solar Services Ltd are a specialist renewable energies company based in Staffordshire, with many years of expert experience in installing and maintaining renewable energy systems in residential and commercial properties of all shapes and sizes. They pride themselves on their expertise, quality and overall attention to detail, and are fully certified in providing renewable solutions to their client-base.

Challenges & Goals

Our Strategy

First, we created their Google Ads and Google Analytics accounts and implemented the relevant tracking codes. We performed extensive keyword research based on UK Solar Services Ltd’s core services and structured the campaigns by service.

We tested the website form submissions and the tracking tags so that we could clearly attribute the lead enquiries and quickly determine which of our campaigns and keywords brought them in.

As the campaigns completed their learning phases and the bid strategy settled we began to receive our first lead enquiries through the UK Solar Services website. The initial cost-per-lead (CPL) was high, however, we optimised the keyword bids and keyword match-types to both increase the website equities and also to improve and reduce the cost-per-lead.

Results