About Us

How We Started & Our Ethos:

Integrity, Innovation, and Collaboration

Maple Forest Marketing Ltd was established in 2009 by Fraser Birt and Lloyd John, two accomplished Google AdWords and SEM account managers who decided to embark on an entrepreneurial journey. Their vision was to create a marketing brand that clients could trust, built on the foundation of their industry expertise and passion for marketing. From the very beginning, they focused on delivering exceptional value to clients by combining their technical skills with a deep understanding of what makes marketing campaigns successful. Over the years, the company has grown steadily, evolving into a reliable partner for businesses seeking to enhance their online presence and achieve measurable results.

At Maple Forest Marketing, we take pride in fostering strong, collaborative relationships with our clients. We aim to go beyond the role of a traditional solutions vendor, working instead as strategic partners who are invested in the long-term success of our clients’ businesses. This approach allows us to build deeper connections and gain a comprehensive understanding of their needs, challenges, and goals. One of the most common pieces of feedback we receive, particularly from small and medium-sized enterprises in the UK, is our willingness to listen carefully and adapt our strategies accordingly. This commitment to personalised service has been a cornerstone of our success.

Our expertise lies in designing and managing ROI-focused PPC campaigns tailored for e-commerce and lead generation businesses. Whether driving sales or increasing high-quality leads, our campaigns are meticulously crafted to deliver tangible results. Over the years, our reputation for excellence has grown, supported by a proven track record of achieving and often exceeding our clients’ expectations. The results we deliver speak for themselves, solidifying our position as a trusted partner in the competitive world of digital marketing.

Maple Forest proudly embrace our identity as process and procedure enthusiasts. While we may not be the life of a dinner party, we are exactly the kind of detail-focused experts you want managing your paid search campaigns. Our meticulous approach ensures that every aspect of your PPC strategy is handled with precision, care, and a relentless focus on results.

PPC is a science, and we treat it as such. By collecting data, processing it, and transforming it into actionable strategies, we build campaigns that deliver measurable outcomes. Consistency in methodology is critical in any data-driven field, and we achieve this through our unwavering commitment to structured processes and our process management platform. This system is the backbone of our operations, enabling us to deliver consistent results across all campaigns.

Whenever our account managers plan an action, they break it down into a detailed process and record it in our process management platform. This ensures every step is documented, executed with precision, and refined for future use. These processes can be reused repeatedly to achieve consistent outcomes, regardless of who is managing the campaign. This also ensures account continuity, allowing us to maintain high-quality execution even when team members change. While our structured approach keeps us grounded, it also provides the flexibility for account managers to inject their creativity, always with a sharp focus on delivering results.

Why It’s Important

  There’s no such thing as dropping a ball or failing to execute on a plan.

  Allows account managers to work at scale and efficiently manage huge accounts.

  Encourages account manager creativity, but also eliminates the possibility of human error.

  Makes sure Maple Forest harnesses institutional knowledge to your benefit.

Collective account management is a highly effective yet often underutilised approach, particularly in agencies catering to the SME market.

This management style involves multiple specialists actively working on your account, even though you have a dedicated account manager overseeing the process. While commonly employed by large agencies, collective management is rarely applied to businesses operating in the under-one-million-per-month sector — but it’s a model that delivers significant value.

In practice, this means that each aspect of your campaign is handled by an expert in their respective field. The Bing specialist manages your Bing accounts, the conversion rate optimization expert oversees ad split tests, and professional copywriters craft compelling ad copy. Meanwhile, your dedicated Account Manager serves as the central coordinator, tying all these elements together and managing your account like a well-executed project.

Why It’s Important

   Single point of contact but a distribution of skills

   Account not tied to a single person for robust fail-safes

   Best allocation of tactical skills in service of your account

We want you to stay with us because you love the results we achieve, not because you’re locked into a contract. In the dynamic world of paid search, flexibility is essential. You deserve the freedom to adjust, upgrade, downgrade, pause, or even end our service at any time. That’s why we offer straightforward, flexible 30-day rolling agreements after our initital data gather period of 3-months. With just one month’s notice, you can modify or cancel your arrangement with us, no strings attached.

Our agreements are refreshingly simple and transparent. They outline what we plan to do with your accounts, why these actions matter, and the results we aim to deliver. We set clear goals, and then we work diligently to exceed them. This clarity ensures you always know what to expect and how we’re driving your success.

Before we begin working together, our business development team collaborates with you to define clear KPIs for your account. Whether it’s a CPA-focused strategy or a standard managed account, these KPIs become our guiding benchmarks. They help us stay accountable and ensure we consistently deliver on your goals.

Why It’s Important

   Provides total flexibility for our clients.

  Makes us accountable to transparent Key Performance Indicators.

   Flexibility to give us a try and test our results.