LinkedIn Advertising

Connect With Decision-Makers And Grow Your Brand With Precision

LinkedIn Ads offer businesses a unique advantage by allowing them to target a highly professional audience. With LinkedIn’s robust targeting options, you can reach individuals based on their job title, industry, company size, seniority, and even specific skills. This makes it especially valuable for B2B companies needing to focus on professionals who are most likely to be interested in your products or services, or if you are looking to connect with decision-makers and key influencers within a particular sector.

 

With our experience in delivering successful LinkedIn Ads marketing campaigns for business and budgets of all sizes we are confident that our strategies for growth will achieve your goals and business objectives.

LinkedIn Ads:

Research & Planning

Before we create marketing campaigns we will always research and analyse your industry to better understand your customer’s expectations, and how best to market your business to your target audience efficiently. We will also analyse your available creatives, any previous campaigns you may have run, audience data, and current website traffic trends to help us create the best campaigns possible.

LinkedIn Advert Set-up
LinkedIn offers many different ad formats, including:
  • Single image ads:
  • Video ads:
  • Text ads: 
  • Conversation ads
  • Document ads:  
  • Event ads
  • Thought Leader ads:  
  • Click-to-Message ads
  • Connected TV ads:  
Maple Forest will utilse the best options to promote your business offering.
Targeting & Optimisation

Here are some of the smart ways to target Companies on the LinkedIn platform;

 

  • Company listsWe can create audience segments based on lists of companies and organizationss. there’s a upper limit of 300,000 company names. For best results, we would include the company website or LinkedIn Page URL  

 

  • Company connections: Target the first-degree connections of employees at companies with more than 500 employees. 

 

  • Company followers: Target your own LinkedIn page followers. by linking your ad account to your LinkedIn page. 

 

  • Company category: Target companies by segmentssuch as FTSE 500 or S&P 500. 

 

  • Company growth rateTarget companies by their year-over-year growth rate. 

 

  • Company industryTarget companies based on their primary industry. 

 

We would also refine your audience by adding other targeting attributes, such as job function or seniority.
Growth & Scaling

Scaling LinkedIn Ads effectively requires a structured approach that balances creativity, analytics, and ongoing optimisation. We follow a step-by-step guide to help you grow and scale your LinkedIn advertising.

1. Establish a Strong Foundation

2. Create High-Performing Ads

3. A/B Test Continuously

4. Leverage LinkedIn’s Tools

5. Scale Intelligently (Data-Led)

6. Optimize Landing Pages

7. Analyze and Report

A typical LinkedIn journey….

  • Audiences
    Indentify Customers

    We Identify Your Specific Target Audiences Across The Web As Part Of Our Strategic Planning

  • Targeting
    Use Precision Targeting

    We Target Your Audiences By Their Job Titles, Company, Seniority, Demograhics and Location.

  • Adverts
    Devise Advert Strategies

    We Create Relevnt On-Theme Advert Engagement Strategies To Promote Your Products and Services.

  • Visitors
    Attract Website Visitors

    Engaging Adverts Lead To Increased Page & Website Visitor Traffic, Where You Showcase Your List Of Services.

  • Sales
    Delight Customers & Clients

    You Benefit From More Brand Visibility and Lead Form Submissions Through Your Website.

We’d love to hear from you to discuss your Meta Social Media marketing objectives.

Complete our quick contact form or call us on +44 207 993 8886.

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