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3 Reasons why your Social Ads Are Not Converting

  Everybody knows how frustrating it is to look at Facebook Ads Manager and see that your Ads are not delivering. Especially if you’ve spent time with the creatives and ad copy, making sure you’re targeting the right people and you’re still not seeing enough leads,...

How to install the Facebook Pixel with the Google Tag Manager

The Tag Manager allows people to quickly and easily update tracking codes and related code fragments collectively known as "tags" on their website. Once the Tag Manager web snippet has been added, marketers can configure and deploy their tag configurations from a web-based user interface...

Micro-target your audience at the right time and location

Ever since data has existed, every advertiser or business owner has used it to target the most relevant audiences with their TV commercials, online & offline banners.  Now thanks to Social Media, especially Facebook & Instagram advertising, there is more customer data for available about...

How to Use LinkedIn Lead Gen Form Ads

Lead Ads are the best solution to gather potential customers across LinkedIn. Lead ads offer prospects the possibility to express their interest in a service, product or event by filling out a form. The form will be completed with the requested information and then it...

Facebook desktop

9 Direct Benefits of Facebook Advertising

Facebook Advertising is arguably the second biggest online advertising platform behind Google. With the use of Facebook’s accurate and extensive data resources, you can reach your target audience and convert them at a sustainable CPA.  Take a look at some the key reason why your business...

Keyword Planner Budget Missing – Google Ads

Google Ads Keyword Planner Budgets: For those of you who are familiar with using the Google Ads (formerly AdWords) keyword planner tool. You may have noticed that the ability to add a daily budget to the keyword Performance forecast is now missing from within the new...

How to Build an RLSA Campaign to Increase your ROI

Trying to sell your products online can be incredibly easy or incredibly difficult, depending on your knowledge of what needs to be done. Online advertising, while cheaper than conventional advertising, is still not a cheap commodity in itself and a good seller should be aware...

An exciting new feature from Facebook: Campaign planner!

Facebook recently launched a new feature for its advertising platform: Campaign Planner. As the name states, this new tool empowers brands to plan their Facebook campaigns, predict reach, frequency and much more… Exciting, eh? Campaign planner offers three key features It predicts estimated reach and frequency of your...

Facebook insights are a goldmine, so why are you just digging around?

Nothing is more expensive than missed opportunity. It’s well-known that Facebook is one of the most powerful marketing platforms. If you don’t have a Facebook page for your business, it’s as if you’ve cut all your landlines, thrown your mobile away and closed your office, basically...