Keyword Planner Budget Missing – Google Ads
Google Ads Keyword Planner Budgets:
For those of you who are familiar with using the Google Ads (formerly AdWords) keyword planner tool. You may have noticed that the ability to add a daily budget to the keyword Performance forecast is now missing from within the new instalment of the dashboard.
It’s too early to say if this is an initial oversight on Google’s part, or whether this fundamental feature is “in development”, which is a possibility. We’ve already brought this to Google’s attention but are yet to receive any concrete assurances that the daily budget option will be re-introduced.
At the time of writing this, the only metric to use along with the keywords that you’re planning to target, is the keyword bid (maximum cost per click). This is somewhat tail wagging dog, as by adding a standard bid for the set of keywords that you intend to use, you’ll notice that the expected costs that Google suggests can be way in excess of £50k per month – keyword London Hotels, and this was with a Max CPC of £2.00.
This cost predictions which Google show will be based on the total amount of historical traffic for your keywords and close match keywords. This is far from ideal, the logic of planning a new campaign by allocating a marketing budget upfront makes far more sense. Having an initial budget to allocate will give you a better idea of how many website clicks you can expect to gain.
For now, we’re left to watch this space, as it make sense that Google will eventually reinstate the keyword planner budget allocation feature, let’s hope that it’s sooner rather than later.
If you need help working through the set-up of a new Google Ads campaign project, do get in touch and we’ll be happy to provide a proposal for bringing your products and services to market.