Relying solely on paid media for e-commerce revenue is a common but unsustainable approach. True, scalable growth is achieved through a holistic marketing strategy that integrates every component of your digital ecosystem. This isn't just about managing ad campaigns; it's about orchestrating a cohesive marketing...
At long last, the powers that be at Google Ads have extended an olive branch to Google Ads marketers. As of today, I have noticed that someone can now "finally" add a negative keyword to a Performance Max campaign. Performance Max campaigns are goal-based advertising...
Here are Maple Forest we regularly get asked for a recommended budget for marketing on Google Ads, and for general Digital Marketing, we always respond by stating that the recommended amount a business should spend on Google Ads marketing can vary widely depending on several...
The Facebook Conversions API is an API in response to Apples IOS14 Update that allows marketers to send conversion events from CMS servers directly to Facebook event manager. These server events are linked to the pixel and capture a duplicate event in order to cross...
It is becoming increasingly important to engage with your customers where they are spending their time, on Facebook, Instagram, LinkedIn, Pinterest, Google, Youtube, Tiktok, Snapchat and more. Improve your social media. One of the best ways for small businesses to engage with and find new customers...
After all the changes and ups and downs that Social Media Platforms have been through in 2018, we expect that in 2019 there will be lots of challenges for marketers who advertise on them. There is a lot to say but I will summarize a...
Lead Ads are the best solution to gather potential customers across LinkedIn. Lead ads offer prospects the possibility to express their interest in a service, product or event by filling out a form. The form will be completed with the requested information and then it...
Google Ads Keyword Planner Budgets: For those of you who are familiar with using the Google Ads (formerly AdWords) keyword planner tool. You may have noticed that the ability to add a daily budget to the keyword Performance forecast is now missing from within the new...
Trying to sell your products online can be incredibly easy or incredibly difficult, depending on your knowledge of what needs to be done. Online advertising, while cheaper than conventional advertising, is still not a cheap commodity in itself and a good seller should be aware...
Facebook recently launched a new feature for its advertising platform: Campaign Planner. As the name states, this new tool empowers brands to plan their Facebook campaigns, predict reach, frequency and much more… Exciting, eh? Campaign planner offers three key features It predicts estimated reach and frequency of your...