Marketing & Branding

What is the Facebook Conversion API

    The Facebook Conversions API is an API in response to Apples IOS14 Update that allows marketers to send conversion events from CMS servers directly to Facebook event manager. These server events are linked to the pixel and capture a duplicate event in order to cross...

Top 5 Tips to Improve Your Social Media for your Small Businesses

It is becoming increasingly important to engage with your customers where they are spending their time, on Facebook, Instagram, LinkedIn, Pinterest, Google, Youtube, Tiktok, Snapchat and more. Improve your social media. One of the best ways for small businesses to engage with and find new customers...

How to Use LinkedIn Lead Gen Form Ads

Lead Ads are the best solution to gather potential customers across LinkedIn. Lead ads offer prospects the possibility to express their interest in a service, product or event by filling out a form. The form will be completed with the requested information and then it...

Keyword Planner Budget Missing – Google Ads

Google Ads Keyword Planner Budgets: For those of you who are familiar with using the Google Ads (formerly AdWords) keyword planner tool. You may have noticed that the ability to add a daily budget to the keyword Performance forecast is now missing from within the new...

How to Build an RLSA Campaign to Increase your ROI

Trying to sell your products online can be incredibly easy or incredibly difficult, depending on your knowledge of what needs to be done. Online advertising, while cheaper than conventional advertising, is still not a cheap commodity in itself and a good seller should be aware...

An exciting new feature from Facebook: Campaign planner!

Facebook recently launched a new feature for its advertising platform: Campaign Planner. As the name states, this new tool empowers brands to plan their Facebook campaigns, predict reach, frequency and much more… Exciting, eh? Campaign planner offers three key features It predicts estimated reach and frequency of your...

Facebook insights are a goldmine, so why are you just digging around?

Nothing is more expensive than missed opportunity. It’s well-known that Facebook is one of the most powerful marketing platforms. If you don’t have a Facebook page for your business, it’s as if you’ve cut all your landlines, thrown your mobile away and closed your office, basically...

A more coherent ad format based on Ad Rank

It’s always been a source of frustration when you can have an AdWords advert in a top position, say 1 or 2, and the ads below are showing a more robust set of extensions. Not only is this frustrating for advertisers, but it also ruins the...

Right Hand Ad Armageddon: One Month On

In late February 2016, Google removed (with minimal warning!) the right hand ads on it’s desktop SERPs.  (http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997). Google replaced the right hand adverts with a new four-pack of ads at the top of the SERP, and up to another four at the bottom – well...