Nothing is more expensive than missed opportunity. It’s well-known that Facebook is one of the most powerful marketing platforms. If you don’t have a Facebook page for your business, it’s as if you’ve cut all your landlines, thrown your mobile away and closed your office, basically...
It’s always been a source of frustration when you can have an AdWords advert in a top position, say 1 or 2, and the ads below are showing a more robust set of extensions. Not only is this frustrating for advertisers, but it also ruins the...
In late February 2016, Google removed (with minimal warning!) the right hand ads on it’s desktop SERPs. (http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997). Google replaced the right hand adverts with a new four-pack of ads at the top of the SERP, and up to another four at the bottom – well...
Users of AdWords should know that you can view the actual search queries that triggered your ads using the Keyword Details menu. The report can throw up some interesting results. One of the more frequent questions we get from our prospective clients is “What the heck...
In the last few months, Google has released a suite of fascinating new features around attribution modelling, including the ability to look at first and last click, time delayed attribution; as well as some interesting custom attribution modelling. In short, the new features allow you to give credit where credit is...
How to grow a PPC account organically A few weeks ago, I wrote a blog post about the two different priorities a PPC account manager can place on an account: scale and efficiency. Achieving efficiency is relatively easy: identify and cut waste, and test more specific adverts. However, I’ve had a...
Save money with these negative keywords Do you run an ecommerce PPC campaign? If you do, there are twenty-three negative keywords that you should add to your account right now. They could save you money. The List The list of keywords is a list of common UK ecommerce...
Major improvements to AdWords remarketing I toyed with titling this post “AdWords Remarketing Gets More Awesome,” since this update well and truly is awesome. (Readers will have to imagine that in a Canadian accent). At Maple Forest, we’re big fans of the AdWords Remarkeing system. In a nutshell,...
Scale vs Efficiency and what to do about both I’m an evangelist for paid search. However, I also frequently point out that PPC is not business rocket science – it’s just maths. Sure, there’s all kinds of whizz-bangery and boffin-oriented tools. I know, we use plenty of...