23 Quick Negative Keywords to Save you Money

The List

The list of keywords is a list of common UK ecommerce sites, like ebay and Amazon, as well as common price comparison and review sites.

amazon

amazon co uk

amazon com

amazon uk

amazon.co.uk

amazon.com

ciao

ciao.co.uk

ebay

ebay com

ebay.com

kelcoo

kelcoo uk

kelkoo co uk

kelkoo.co.uk

price grabber

price grabber uk

pricegrabber

pricegrabber uk

pricegrabber.co.uk

shopzilla

shopzilla uk

shopzilla.co.uk

What to do with them

Add these keywords as negative phrase-match keywords into any campaign where you run general or product ecommerce keywords. This will stop your ads from appearing for searches like “Buy Snom 300 Phone on Amazon;” sales which you’re unlikely to get unless you’re, well, Amazon.

Why its important

When we run search query reports for ecommerce clients, we consistently see this list of phrase-match keywords across many verticals. They seldom convert, if ever. It’s easy to see why. If someone types in “Canon EOS rebel SLR Amazon,” we know exactly what they’re looking for – a canon SLR camera. We also know where they want to buy: amazon.

While it may be possible to intercept a sale when someone is searching for Amazon or ebay and your product, it takes a specialised advert to do so with any degree of success.

If you run general or product based campaigns, adding these keywords is a quick, easy way to cut some wasted spend.