In the last few months, Google has released a suite of fascinating new features around attribution modelling, including the ability to look at first and last click, time delayed attribution; as well as some interesting custom attribution modelling. In short, the new features allow you to give credit where credit is...
How to grow a PPC account organically A few weeks ago, I wrote a blog post about the two different priorities a PPC account manager can place on an account: scale and efficiency. Achieving efficiency is relatively easy: identify and cut waste, and test more specific adverts. However, I’ve had a...
Save money with these negative keywords Do you run an ecommerce PPC campaign? If you do, there are twenty-three negative keywords that you should add to your account right now. They could save you money. The List The list of keywords is a list of common UK ecommerce...
Major improvements to AdWords remarketing I toyed with titling this post “AdWords Remarketing Gets More Awesome,” since this update well and truly is awesome. (Readers will have to imagine that in a Canadian accent). At Maple Forest, we’re big fans of the AdWords Remarkeing system. In a nutshell,...
Scale vs Efficiency and what to do about both I’m an evangelist for paid search. However, I also frequently point out that PPC is not business rocket science – it’s just maths. Sure, there’s all kinds of whizz-bangery and boffin-oriented tools. I know, we use plenty of...