Our Blog Posts

Our PPC management blog for anyone interested in paid search

AdWords Remarketing Gets Even Better

Major improvements to AdWords remarketing  I toyed with titling this post “AdWords Remarketing Gets More Awesome,” since this update well and truly is awesome. (Readers will have to imagine that in a Canadian accent). At Maple Forest, we’re big fans of the AdWords Remarkeing system. In a nutshell,...

The Two Strategic Choices in PPC

Scale vs Efficiency and what to do about both I’m an evangelist for paid search. However, I also frequently point out that PPC is not business rocket science – it’s just maths. Sure, there’s all kinds of whizz-bangery and boffin-oriented tools. I know, we use plenty of...