Our Blog Posts

Our PPC management blog for anyone interested in paid search

A more coherent ad format based on Ad Rank

It’s always been a source of frustration when you can have an AdWords advert in a top position, say 1 or 2, and the ads below are showing a more robust set of extensions. Not only is this frustrating for advertisers, but it also ruins the...

Right Hand Ad Armageddon: One Month On

In late February 2016, Google removed (with minimal warning!) the right hand ads on it’s desktop SERPs.  (http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997). Google replaced the right hand adverts with a new four-pack of ads at the top of the SERP, and up to another four at the bottom – well...

Explaining Wierd, Very Long Search Queries

Users of AdWords should know that you can view the actual search queries that triggered your ads using the Keyword Details menu. The report can throw up some interesting results. One of the more frequent questions we get from our prospective clients is “What the heck...

Accessing new Analytics Attribution Modelling

In the last few months, Google has released a suite of fascinating new features around attribution modelling, including the ability to look at first and last click, time delayed attribution; as well as some interesting custom attribution modelling. In short, the new features allow you to give credit where credit is...

Expanding a PPC Account: Keyword Peel and Stick

How to grow a PPC account organically A few weeks ago, I wrote a blog post about the two different priorities a PPC account manager can place on an account: scale and efficiency.  Achieving efficiency is relatively easy: identify and cut waste, and test more specific adverts.  However, I’ve had a...

23 Quick Negative Keywords to Save you Money

Save money with these negative keywords Do you run an ecommerce PPC campaign? If you do, there are twenty-three negative keywords that you should add to your account right now. They could save you money. The List The list of keywords is a list of common UK ecommerce...

AdWords Remarketing Gets Even Better

Major improvements to AdWords remarketing  I toyed with titling this post “AdWords Remarketing Gets More Awesome,” since this update well and truly is awesome. (Readers will have to imagine that in a Canadian accent). At Maple Forest, we’re big fans of the AdWords Remarkeing system. In a nutshell,...