To increase e-commerce sales, you must first deconstruct the conversion funnel. Simply observing top-level metrics is insufficient; you need to understand the granular behavioural patterns of your audience. The customer journey map is a powerful analytical tool for identifying and optimising every micro-conversion and potential...
Relying solely on paid media for e-commerce revenue is a common but unsustainable approach. True, scalable growth is achieved through a holistic marketing strategy that integrates every component of your digital ecosystem. This isn't just about managing ad campaigns; it's about orchestrating a cohesive marketing...
At long last, the powers that be at Google Ads have extended an olive branch to Google Ads marketers. As of today, I have noticed that someone can now "finally" add a negative keyword to a Performance Max campaign. Performance Max campaigns are goal-based advertising...
Here are Maple Forest we regularly get asked for a recommended budget for marketing on Google Ads, and for general Digital Marketing, we always respond by stating that the recommended amount a business should spend on Google Ads marketing can vary widely depending on several...
The Facebook Conversions API is an API in response to Apples IOS14 Update that allows marketers to send conversion events from CMS servers directly to Facebook event manager. These server events are linked to the pixel and capture a duplicate event in order to cross...
It is becoming increasingly important to engage with your customers where they are spending their time, on Facebook, Instagram, LinkedIn, Pinterest, Google, Youtube, Tiktok, Snapchat and more. Improve your social media. One of the best ways for small businesses to engage with and find new customers...
The iOS14 Update “Apple has announced changes with the iOS 14 update that will impact how Facebook receives and processes events from tools like the Facebook SDK and Facebook pixel. Facebook has replaced the existing account attribution window with a new ad set attribution setting that...