To increase e-commerce sales, you must first deconstruct the conversion funnel. Simply observing top-level metrics is insufficient; you need to understand the granular behavioural patterns of your audience. The customer journey map is a powerful analytical tool for identifying and optimising every micro-conversion and potential...
Lead Ads are the best solution to gather potential customers across LinkedIn. Lead ads offer prospects the possibility to express their interest in a service, product or event by filling out a form. The form will be completed with the requested information and then it...
How can you reach new audiences on Facebook? How can you optimize your campaigns in order to drive better results? Well, we decided to uncover some of the new features that Facebook offers us, solutions that you could use for testing and boosting your campaigns. 1....