How Much Does Google Adwords Cost in 2026

Google Ads (formerly Google AdWords) is one of the fastest ways to generate leads, sales, and brand visibility online. But how much does it really cost? The answer depends on your industry, competition, and growth goals. 

Typical Google Ads Costs in the UK 

Cost per click ranges from £0.50 to £10+, with highly competitive industries reaching £15+ per click. Monthly budgets range from £300 for small local businesses to £20,000+ for competitive national campaigns. 

Lead Generation Businesses 

For businesses that provide services, typically you should expect to pay between £1.50 – £5.00 per cost-per-click (CPC), with monthly budgets ranging from £1,000 – £10,000+, depending on scale and competition. 

Ecommerce Businesses 

However, for businesses that direclty sells products to consumers through ecommerce stores, typically you should expect to pay between £0.50 – £3.00 per cost-per-click (CPC) with monthly budgets ranging from £1,000 – £6,000+, depending on product range and your margins. 

Professional & B2B Services 

For Professional and business-to-business servicing brands, this will again depend heavily on your industry, e.g. Software-as-a-service (Saas), Consulting, Data Analytics, Accounting, Investments & Legal Services. Typically you should expect to pay between £3 – £15+ per cost-per-click (CPC) with monthly budgets ranging from: £2,000 – £20,000+ 

Why a Maple Forest Consultation Matters 

There is no one size fits all Google Ads budget. Maple Forest Marketing helps businesses define affordable, ROI-driven budgets aligned with your growth expectations.