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    Expert PPC Management

    Results from a Maple Forest ecommerce client - Google Ads
     

    We will explore the most effective PPC  advertising platforms for Paid Search, such as Google Ads and Microsoft Bing Ads, tailored to your business needs.

    We focus on identifying the channels with the greatest potential for scalable growth and provide clear timelines to help you achieve your objectives efficiently.

    Our strategic approach to paid search allows you to prioritise and invest in one platform at a time, adapting to your business goals and pace of growth while maximising your return on investment.

    Google Ads 

    Google Ads is one of the most effective tools for driving targeted traffic and measurable results in digital marketing.

    It allows businesses to reach customers exactly when they are searching for relevant products or services, helping increase visibility, sales, and brand awareness.

    A well-structured and managed Google Ads campaign ensures that ad spend is used efficiently, maximising your return on investment through precise keyword targeting, engaging ad copy, and continuous optimisation.

    Implementing and managing Google Ads correctly is essential for PPC growth, as it enables your business to stay competitive, adapt to market trends, and scale your online performance sustainably.

    Our approach to lead generation is in delivering measurable results that drive your business forward, rooted in rigorous data analysis and continuous optimisation. We identify precisely where your ideal customers are, craft compelling campaigns, and meticulously track every touchpoint to ensure a steady, high-quality stream of leads. We focus on delivering measurable outcomes, more enquiries, higher conversion rates, and increased revenue.

    We understand the intricacies of online retail and leverage advanced targeting strategies, data-driven insights, and continuous campaign optimisation to maximise ROI/ROAS for our clients. Our expertise ensures that every advertising pound is used effectively, translating into increased traffic, higher conversions, and sustained sales performance. By staying ahead of industry trends and refining our approaches, we help ecommerce brands consistently outperform their competitors and meet their sales revenue targets profitably.

    We prioritise understanding each client's unique product range and customer base to develop highly targeted shopping campaigns that generate a real return on investment. Our comprehensive management process includes meticulous keyword research, competitor analysis, and bid adjustments at the product sub-category, all designed to outperform your competition and drive increased product sales. We provide transparent reporting and ongoing optimisation, enabling ecommerce brands to scale effectively with confidence, in the knowledge that our bespoke shopping strategies directly contribute to your revenue growth and online success.

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    Microsoft Bing Ads 

    Microsoft Bing Ads offers a valuable advertising platform that complements Google Ads by reaching a distinct and growing audience across search and partner networks.

    With often lower competition and cost-per-click rates, Bing Ads provides businesses with a cost-effective way to drive qualified traffic and expand their online presence.

    At Maple Forest, we leverage Bing Ads to diversify PPC strategies, maximise ad spend efficiency, and capture opportunities within Bing’s unique user base, strengthening overall digital marketing performance and delivering measurable business growth.

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    Our Step-By-Step Approach

    01
    Competitor Research

    We enjoy learning about your business and it’s intricacies.  Taking the time to also review and learn about your competitors is key to your business’s success online. We will research and identify your closest competitors as well as the industry leading brands that influence your target market, as this can be a fundamental basis and strategy when building your brand and carving out your specific niche.

    02
    Keyword Research

    This is the non-negotiable foundation of our PPC marketing strategy, prior to launching any  campaigns, because it directly ensures the ads reach the right audience and maximises our client's return on advertising spend (ROAS). It helps by identifying the specific words and phrases (including long-tail keywords) that potential customers are actually typing when they are ready to purchase or engage with your service, giving critical insight into their search intent.

    03
    Campaign Creation & Optimisation

    Once the approach and marketing strategy has been formalised, we will build the advertising campaigns across the agreed, most relevant channels, be it Google Search, Microsoft Bing Ads, or a combination of multiple channels. We firmly believe that the optimisation of all marketing campaigns should be data-led and based on the results that we’re receiving and the targets that we’ve agreed upon, which could include your ROAS objectives. 

    04
    Ongoing Best Pratice Consultancy

    Every step of the way it’s important that we set benchmarks and goals that can be assessed daily, weekly, monthly & quarterly. In fact as each project is unique it really will depend on your agreed business objectives as to the reporting frequency that you require Performance Reports. Metrics such as reach, impressions, visitors to the website, transactions, sales revenue and lead conversions need to be compiled and clearly presented in a way that enables and educates the reader.

    05
    Performance Monitoring

    Best practise is sometimes overused by marketers, but there’s definitely something to be said for following and adhering to the principle rules of the channels that we’re marketing your business on. We all want the best results, so making sure that we’re putting the best foot forward is very important. Metrics such as Quality Score, Reach, Relevance will hugely influence the performance of a campaign. We will work through the detail.

    06
    Conversion Rate Optimisation

    With over a decade of online marketing experience, it’s of no surprise that we’re able to review your website’s, look, feel and functionality, to provide strategic tweaks that will assist with the flow, navigation and the all important sales. We have a list of checks that we perform which could include A/B testing of pages, checkout initiation testing, contact form testing as well as reviewing the general layout of your website pages.

    07
    Budget Management

    Working within budget is compulsory and something we take very seriously, our mantra remains we treat all client budgets as our own, this way it keeps us focused on making every pound count. We also understand the importance of re-allocating budget to best performing campaigns or products and allocating budgets across the best marketing channels accordingly, based on the performance results. A good return on advertising spend is fundamental to your business growth.

    08
    Full Analytics Insight

    We simply love detail. We read and interpret marketing dashboards for the relevant channels that we market through. It’s all about the metrics that matter and we never shy away from the numbers, pivot tables or charts. An important insights tool that we use is Google Analytics. Here we can gain visibility of  how all visitors are engaging with your website, where they are, who they are, what they like/dislike and what they purchase.  More data, more insights, there’s so much information available if you know where to look.

    Frequently Asked Questions

    As a specialist agency, we bring dedicated expertise and a focus you won't find with an in-house team trying to juggle multiple marketing roles. Managing a high-performing PPC account requires constant monitoring and adjustment would be a significant drain on a marketing manager or business owner's time.

    We don't have an upfront fee for PPC management primarily because we operate on a client-centric, value-based approach and need to fully understand the strategic scope before committing to a price. The true cost of effective PPC management is entirely dependent on the complexity and ambition of your project. We cannot accurately quote a fee without a thorough discovery phase.

    We use a data-led approach, requiring an initial 3-month agreement to establish a solid foundation. This period allows time for in-depth research, strategy development, and the launch of initial campaigns, ensuring the project has the necessary runway to generate meaningful, data-driven results. Following this startup phase, the agreement transitions to a 30-day rolling contract, guaranteeing that we remain motivated to deliver consistent, high-quality performance month-to-month