Traditional Stand-Alone PPC Account Management
As well as our unique CPA and Transitional PPC accounts, Maple Forest offers traditional managed PPC accounts as well, based on the monthly-fee retainer model. Indeed, many of our clients prefer this type of account – especially our clients in service-based businesses.
Our Managed PPC Accounts are perfect for:
- Service businesses, as opposed to ecommerce.
- Short-term projects or campaigns.
- Branding campaigns rather than direct marketing.
- Clients who just want the traditional PPC management model (we promise we won’t judge you for it!)
Quite a few advertisers still love the traditional PPC billing model. Indeed, about a third of our client base is more than happy with the results they get on this model. They range from high-end dentists to civil engineering companies. No matter which model you choose, our results speak for themselves.
– Lloyd John, Co-Founder
Key Performance Indicators
Since the account is managed on the traditional percentage of spend billing model, we feel that it is extremely important to agree to Key Performance Indicators before launching or taking over an account so that there is full transparency between the client and the account management team.
As part of the pre-sales process, our business development team will work to establish Key Performance Indicators (KPIs) for your account. They can range from target conversion costs, to spend to CTR to branding metrics. The business development team will then create an Account Road Map which outlines all of the work that needs to be completed and timelines for success.
We take our KPIs seriously, and we won’t promise results that can’t be delivered through PPC. You’re always protected by our easy rolling agreements, with no long contract terms to tie you in.
With our managed accounts, transparency is key. You’ll always know what’s going on in your account, and why.
- A dedicated account manager
- A PPC account renovated to our agency specifications and best practices
- Full reporting on demand
- Multi-network campaign capacity
- Our arsenal of tools applied to your accounts
Call 0207 993 8886
Managed Account Fee Structure
Our Managed Accounts and Transitional PPC Accounts share the same fee structure.
Spend under £20,000 monthly
For clients who spend up to £20,000 per month on pay per click, our fees are 10% of the amount spent; subject to a minimum fee of £1,600.
Spend over £20,000 monthly
For clients who spend over £20,000 per month on their PPC accounts, we are happy to negotiate a fixed retainer for the duration of the Transitional Account.
All prices quoted are exclusive of VAT, which will be applied to all clients with a UK billing address.