Instagram Advertising

Accelerating Your Instagram Growth

Instagram is one of the fast-growing social media platforms with a whopping 800 million active users per month. It is fast becoming the go-to advertising space for the younger generation. Instagram advertising is perfect for visual brands that really need to showcase their products and services. We’ll create natural looking adverts that will make the user feel like they’ve already followed your brand. Subtle advertising meets striking visuals. With Mobile being fundamental for shopping and engagement, it’s paramount for businesses to start promoting and building a presence with mobile phone users and Instagram is a great way to enable this. If you have any questions please get in contact and we will do our best to answer any queries you have.

800 Million

Active Monthly Instagram Users Worldwide

Check Out Your Complete Instagram Advertising Journey with Maple Forest.

Instagram Advertising Set Up

Facebook & Instagram advertising integrate seamlessly via the Facebook’s Business Manager.  Setting up your Business Manager will allow us to have better control of your Instagram Ads. You must have a Facebook Business Page to run ads on Instagram.

As Instagram is a Facebook-owned platform your business can benefit from using the Facebook Pixel. Installing the Facebook Pixel on your site will help us track conversions from Instagram ads, optimise ads based on collected data and build targeted audiences for future ads.

 

If you already have a Facebook Pixel we can diagnose any issues you have to make sure you’re collecting the right data.

You need a Facebook Business Page to advertise on Instagram. If you don’t have time to create one we can do it for you. We’ll match your Instagram Page to your new Facebook Page to give your business a consistent theme.

Research & Planning

Before we create any Instagram campaigns we will analyse the industry you are in and find out what your customers’ value and how to market your business to your target audience efficiently. We will also analyse your available creatives, any previous campaigns you may have, audience data and current website traffic to help us create the best campaign possible.

By analysing your current profit margins, current conversions metrics and current CPA we will be able to specify targets that are both realistic and achievable.

 

If you believe engagement and traffic are more important to your business we will optimise Instagram for such goals.

We will look at how your competitors are advertising on Instagram and the message they are using. This will be used to form our judgement on how the ads should look like.

Understanding your current target market will allow us to optimise messaging and targeting towards you key target audience; the more precise our targeting is the better the engagement and conversions will be.

Instagram Targeting Strategy

Being part of the Facebook; Instagram comes with a wealth of ways to find your target audience. We can use Facebook’s advanced targeting features to place ads right in front of the audience that matters most to your business.

 

Facebook’s in-depth targeting will allow us to reach anyone that has an active Facebook account. With so many targeting choices we will need to test multiple variations to get the best performance.

We’ll optimise ads and campaigns to reach the most profitable demographic for your business. We will effectively segment things like Location, Gender, Age & Language to get the best results for your brand.

We will build audiences that populate from the Facebook Pixel to create a pool of users who we can target your ads to. This can range from anyone that engages with you via the Instagram platform to users on your own website.

 

On top of that, we will create remarketing campaigns that will re-target your previous qualified visitors with tailored ads that will encourage users to complete a sale or contact form.

Using the data collected from your Pixel we can effectively create “Lookalike Audiences” that will reach people who are similar to the users who have already been on your site.

Facebook captures user behaviour and interests by there recent activity on Instagram or Facebook.

 

For instance, if you have liked or interacted with a World Cup related pages you will be added into a pool of users who like the World Cup. We could then target that pool of users with World Cup related ads.

Creative Approach

One of the most important aspects of Instagram advertising is, yes you guessed it the ads. Users will need to be encouraged, persuaded and wowed to click on an ad that is relevant to them. First impressions are important and the ads will need to reflect the direct benefit your business provides.

There are currently two key placements where we can place your ads on Instagram.

 

Feed: On a user’s timeline

Stories: Instagram Stories

 

Using the ad formats available to us we will construct the perfect ads for your business.

We implement a variety of Instagram ad formats to get the best results. Some of the ad variations include:

 

  Carousel Ads – Multiple Images in One Ad

  Photo Ads – Single Image

  Viedo Ads – 60 Second Engaging Videos

  Instagram Stories Ads

 

We will test these formats and find out what kind of imagery and message your target audience responds to the best.

If you’re an e-commerce store we can upload your product feed straight to Instagram and showcase your products dynamically to a pre-defined audience. Your audience will see the product most suited to them; increasing the likelihood of a purchase.

We have a way with words here at Maple Forest, we will match your business’s tone of voice and what customers what to here to create the perfect ad copy to compliment engaging creatives.

Instagram Shopping

With shopping on Instagram, you can create a visual shopfront for your business that will allow people to explore your best products with a single tap. We can manage your products so they show in your Instagram Post and make them shoppable.

We will be able to tag your images with the corresponding product to make it easier for customers to browse your products.

Your product feed will need to be uploaded to match the products you post on your timeline or story.

Management

To make sure our campaigns are running smoothly and to the best of their ability, we will be constantly monitoring them to make sure they aren’t any dips in performance or any irregularities.

Using best practice we will modify any campaigns we think are underperforming to get the best results. An amazing campaign could suddenly have a major decrease in performance and we know how to reverse this to get the campaigns back on track.

We welcome you to contact us at any time to discuss campaigns and talk about potential strategies going forward to maximise conversions.

We report your growth, your way. Find out who’s converting, what makes them convert and how we can get them to convert more is powerful information.

 

With our campaign management, you will get weekly or monthly reporting so you are always in the loop of what is going on in your account and improvements we are making to take things to the next level.

Growth & Scaling

Accelerating Growth is what we’re best at; taking your business to the next level is vital for us and we have the necessary expertise to take your business to another echelon. We will find the winning formula and grow your campaigns exponentially!

Using data and conversion metrics we can identify best performing campaigns and increase their budgets to maximise conversions. We will scale campaigns while keeping the CPA as low as possible.

Once we’ve split tested the ad variations and ad placements we can push the best ads to get the best engagement & conversions.

Once we see consistent results from your target audience, we may explore other demographics to increase conversions. This could be from expanding to another country to targeting a different age group. We will of course manage the CPA and engagement metrics to make sure it is profitable for your business.

Results

We saved the best for last. When you choose Maple Forest to advertise your business on Instagram you will get the following:

Improved ROI

Increased Conversions

Increased Followers & Engagement

Lower Cost Per Acquisition

We’d Love To Hear From You To Discuss Your Digital Marketing Objectives!

Complete our quick contact form or call us on +44 207 993 8886.

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