We will help you install the Facebook Pixel onto your site. Installing the Facebook Pixel helps us track conversions from Facebook ads, optimise ads based on collected data and build targeted audiences for future ads. If you already have a Facebook Pixel we can diagnose any issues you have to make sure you’re collecting the right data.

We’ll create an engaging and welcoming Facebook Page where users can congregate to allow your business to build a community of loyal customers and fans.

By analysing your current profit magins, current conversions numbers and current CPA we will be able to specify targets that are both realistic and achievable.

If you believe engagement and traffic are more importnat to your business we will optimise Facebook for such goals.

We will look at how your competitors are advertising on Facebook and the message they are using. This will be used to form our judgement on how the ads should look like.

Understanding your current target market will allow us to optimise messaging and targeting towards you key target audience; the more precise our targeting is the better the engagement and conversions will be.

We’ll optimise ads and campaigns to reach the most profitable demographic for your business. We will effectively segment things like Location, Gender, Age & Language to get the best results for your brand.

We will build audiences that populate from the Facebook Pixel to create a pool of users who we can target your ads to. This can range from anyone that engages with you via the Facebook platform to users on your own website.

On top of that, we will create remarketing campaigns that will re-target your previous qualified visitors with tailored ads that will encourage users to complete a sale or contact form.

Using the data collected from your Pixel we can effectively create “Lookalike Audiences” that will reach people who are similar to the users who have already been on your site.

Facebook captures user behaviour and interests by there recent activity on Facebook.

For instance, if you have liked World Cup related pages you will be added into a pool of users who like the World Cup. We could then target that pool of users with World Cup related ads.

Users engage differently on different devices depending on the service or product they are looking for. We’ll split test and optimise campaigns based on the best performing devices (Mobile or Desktop).

We implement a variety of Facebook ad formats, including carousel ads (see image above), canvas ads, single image ads and video ads. We will test a variety of formats to find out what imagery and message your target audience responds to the best.

If you’re an e-commerce store we can upload your product feed straight to Facebook and showcase your products dynamically to a pre-defined audience. Your audience will see the product most suited to them; increasing the likelihood of a purchase.

There are multiple places where your ads can appear on Facebook. We use best practice to place your ads in the position where it will most likely convert. Some of the placements include:

  Facebook News Feeds

  Facebook  In-App Articles

  Facebook Marketplace

  Right Column of Facebook’s Desktop Platform

  Facebook Stories

We have a way with words here at Maple Forest, we will match your business’s tone of voice and what customers what to here to create the perfect ad copy to compliment engaging creatives.

Using best practice we will modify any campaigns we think are underperforming to get the best results. An amazing campaign could suddenly have a major decrease in performance and we know how to reverse this to get the campaigns back on track.

We welcome you to contact us at any time to discuss campaigns and talk about potential strategies going forward to maximise conversions.

We report your growth, your way. Find out who’s converting, what makes them convert and how we can get them to buy more is powerful information.

With our campaign management, you will get weekly or monthly reporting so you are always in the loop of what is going on in your account and improvements we are making to take things to the next level.

Using data and conversion metrics we can identify best performing campaigns and increase their budgets to maximise conversions. We will scale campaigns while keeping the CPA as low as possible.

Once we’ve split tested the ad variations and ad placements we can push the best ads to get the best engagement & conversions.

Once we see consistent results from your target audience, we may explore other demographics to increase conversions. This could be from expanding to another country to targeting a different age group. We will of course manage the CPA and engagement metrics to make sure it is profitable for your business.