Facebook – Uploading customer lists

1) Navigate to Audiences

Ad Account > Audiences > Create Audience > Custom Audiences > Customer List

2) Organise Data using the Facebook customer list template

If you are using Mailchimp you can login and select your audience, if you are using an alternative email marketing app you will need to download a CSV and upload it to Facebook


Value Amount: If customers have a conversion value you can include this in the value column.

3) Upload the csv file

Facebook will then map the fields and if there are any errors they will be displayed.

4) Confirm Upload

The audiences will start populating in the Audience section


Additional Resources