We can track where your calls come from: right down to the keyword
The goal of most service business websites is simple: drive phone calls to the sales team. However, tracking those phone calls back to source has traditionally been a major marketing blind spot. Our solutions help clients plug that tracking gap.
Our call tracking systems work seamlessly with your existing telecoms setup. The system simply overlays a special rotating number on top of the existing one on your website, allowing us to attribute calls against all the usual web marketing and PPC metrics: keyword, advert, ad group; as well as opening up new metrics: cost per call and cost per lead.
You don’t need to make any changes to your phone system or any other marketing channels. The call tracking solution provides seamless, invisible, web-only tracking.
Call tracking can make all the difference on a campaign for a service business, or indeed any business where inbound calls from the website are a major source of business. Call tracking helps us to identify where waste lies in an account, and spot unexpected opportunities to exploit.
We use call tracking for any service business website or website where the phone is a key marketing channel. After all, you can only optimise what you measure: so measure everything.
Why it’s important
- Fixes a major blind spot for optimisation and success metrics.
- Provides detailed lead data, including call recording where needed.
- Can tie into Google Analytics.
- Simple and easy to deploy: minimal IT or telecoms disruption.