The ultimate ecommerce PPC tool
What if you could have a campaign that exactly reflected the products you sell? Now you can. Our feed-to-campaign tool takes a custom XML feed that you provide, and uses it to create a dynamic long-tail campaign with individual ad groups, keyword targeting and ad copy targeted towards each product you sell.
In aggregate and across your entire product catalogue, this long-tail technique is provides an extremely cheap source of conversions. Searchers know exactly what they’re looking for when they type in a specific product name or model number, which means they’re more than likely ready to buy. Your ad is in the perfect place to convert them into a sale.Product level long-tail advertising offers the lowest cost per click, and the highest conversion rates.
Best of all, the feed-to-campaign toll automatically syncs with changes to your stock level and pricing. Special offer on a product? The system will reflect that in ad copy. Price change by 10%? Dynamic pricing in the adverts gets updated. Product goes out of stock? The system stops advertising to eliminate wasted spend.
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Coupled with our bid management tools and our account management boffins, feed-to-campaign synchronisation offers an incredibly inexpensive source of PPC sales.
It’s all about conversion rate
Long-tail keywords tend to offer the highest conversion rates, because people searching for them are late in the buying cycle. Despite this, they are often the cheapest keywords to bid on because they are low-volume. Feed-to-campaign synchronization offers a way to have your cake and eat it too, by making up for that low volume with sheer aggregate size. www.gamblingcommission.gov.uk Harness your product database!
Why it’s important
- Low conversion costs coupled with aggregate campaign size makes for a serious marketing channel.
- Reacts quickly to changes in stock levels, prices and offers on your site.
- Harnesses what you already have (IAGR): your product catalogue.