If you’re not quite ready for our CPA model
The CPA model isn’t perfect for all advertisers, especially if your existing PPC account isn’t performing for you and needs work. We developed the Transitional PPC Management Account for advertisers who:
- Have a PPC account now, but it isn’t delivering profitable results and needs considerable work to get there.
- Don’t yet have a PPC account and need a fresh-build.
- Don’t have enough conversion data in their PPC account to calculate an effective CPA and deliver a quote.
We launched the Transitional Account to meet demand from advertisers who really, really loved the idea of a CPA account, but who needed more than just a few tweaks in order to make their PPC accounts profitable for them. The results so far have been excellent both for us and our advertisers.
– Fraser Birt, Co-Founder
How Transitional Accounts work
As part of the pre-sales process, Maple Forest will first work with you to establish Key Performance Indicators (KPIs) for your account. Then, our business development team will create an Account Road Map which outlines all of the work that needs to be completed and how long we think it will take to deliver the results you’re looking for.
Once you agree and sign up as a client, the account road map is then delivered to the Account Management team. They will execute on the account plan and be in constant contact with you about the results being delivered.
Typically, transitional accounts run for a period between four and twelve weeks to get to a scalable, profitable CPA.
Once the CPA is positive
Once your account is delivering positive and profitable CPA results, Maple Forest will provide you with a CPA quote and supersede your agreement with a CPA model.
You are also free to stay on the transitional account to explore how far down we can push your CPA before locking in your rates.
Call 0207 993 8886
Transitional Account Fee Structure
Our Transitional Accounts and traditional Managed Accounts share the same fee structure.
Spend under £20,000 monthly
For clients who spend up to £20,000 per month on pay per click, our fees are 10% of the amount spent; subject to a minimum fee of £800.
Spend over £20,000 monthly
For clients who spend over £20,000 per month on their PPC accounts, we are happy to negotiate a fixed retainer for the duration of the Transitional Account.
All prices quoted are exclusive of VAT, which will be applied to all clients with a UK billing address.