Process Driven PPC Management
We’re process and procedures geeks at Maple Forest. Not the kind of people you want at dinner parties, but exactly the kind of boffins you want managing your paid search.
PPC is scientific. We take in data, process it, and turn it into actionable plans. Then we execute. As with all data-driven fields, being consistent with methodology is key. Our tyrannical insistence on using processes and our ROOTS platform ensures that consistency.
Whenever our account managers want to take an action, they plan it out into a process, and then record in ROOTS so that it can be executed on, repeated and improved. This allows our staff to use and re-use the same proven processes again and again and get the same results. It also ensures account continuity because all plans are executed the same way, no matter who is pushing the buttons. Our processes allow space for our account mangers to show their creativity, while keeping a focus on results.
It’s all about consistency
Our process management systems allow us to quickly apply proven processes from one account into another, and get the same results again. We can record, analyse and improve on winning strategies and then make them part of our standard operating procedure quickly and easily. Our consistency means that we have excellent institutional knowledge. Your campaign and account managers measurably benefit from those which have gone before them.
Why it’s important
- There’s no such thing as dropping a ball or failing to execute on a plan.
- Allows account mangers to work at scale and efficiently manage huge accounts.
- Encourages account manager creativity, but also all-but-eliminates the possibility of human error.
- Makes sure Maple Forest harnesses institutional knowledge to your benefit.