Expand your reach
Our PPC processes are platform neutral. We have deep expertise not only in Google AdWords, but also with the Bing and Yahoo Search Alliance through their Bing Ads platform. Through our expertise and agency-level contacts with the major PPC networks, we can help our clients deploy successful campaigns across any platform likely to produce profitable results.Greater reach means more business.
Google AdWords covers well over 90% of the paid search market for most verticals. However, given the ease of deploying campaigns on alternative networks, it’s often viable to extend their reach by running a Bing campaign – especially in ecommerce. Our data and process driven approach to account management means that we can quickly deploy and synchronise campaigns on multiple networks.
With our ROOTS platform, we can easily deploy and synchronise search campaigns from AdWords out into Bing and Yahoo. It’s like adding throughput for free! With the much lower click costs for many verticals on Bing Ads, the higher profit margins can make up for the lower volume.
Why it’s important
- Expand your business and gain more throughput
- Maximum brand exposure
- Cheap conversions on secondary PPC networks