A whole team to manage your account
Collective account management is an underused management style, especially in agencies serving the SME market.
Collective management simply means that more than one person actually carries out the leg-work on your account, even though you have a dedicated account manager. It’s a management style that is often used at huge agencies, but not often used to serve the under-one-million per month sector.
The Bing expert runs your Bing accounts, the conversion rate expert manages the ad split tests, and the copywriters write your ad copy. The Account Manager ties it all together and runs your account like a project.
Made possible by ROOTS
Maple Forest can bring this technique to the SME sector because of our ROOTS platform. The platform allows your account manger to plan out your account like a huge, ongoing project, and assign accountable staff to specific tasks.
It’s a remarkably effective way to work.
Why it’s important
- Single point of contact but a distribution of skills
- Account not tied to a single person for robust fail safes
- Best allocation of tactical skills in service of your account